Beverage
Drink
Eighteen seconds built for the feed. Strawberry, mango and peach cans meet ice-water in a coral studio — condensation, hard splash and cut fruit, paced so a thumb stops.
The Brief & Challenge
A can has to read as cold, fresh and specific in the first second of a scroll. Three flavours needed their own moment inside one short spot without the cut feeling like a list.
The direction was colour and water: a coral seamless, pastel gradient cans beaded with condensation, and a hard splash on every flavour beat.
Prompt Direction & Boards
Locked look before generating: 12 fl oz cans with a clean wordmark and a single fruit icon, soft top light, palm-frond shadow, coral background, water surface catching the can. The flavour order — strawberry, mango, peach — and the splash beats were set on a storyboard frame sheet.
Shots were generated against the boards, with takes chosen for the crispest splash shape and the most legible label.
Edit & Sound
Fast assembly — each flavour holds just long enough to register, splashes cut on the beat, and a macro condensation shot breaks the rhythm before the line-up. AI sound design covers the fizz, the splash hits and a light bed.
Shot Breakdown
Storyboard
11 Frames · Two Up
